LUORO expand their Paperdent range

LUORO, the first company to launch a mouthwash product in D-PAK™ cartons has expanded Paperdent, it’s sustainable dental care range.

The German manufacturer and supplier of sustainable products in the personal care & beauty and household cleaning sectors introduced the new ‘Mild Herbs’ Paperdent mouthwash in 500ml D-PAK™ cartons in August 2023. The carton enables LUORO to save more than 80 percent plastic compared to the usual packaging for mouthwash products.

“With our new ‘Mild Herbs’ mouthwash we offer even more variety in sustainable oral care,”
Dr. Louis Bahlmann, dentist and co-founder of LUORO

The Cologne-based company has set itself the goal of removing plastic waste from dental care as far as possible with a range of sustainably innovative products. LUORO launched the first Paperdent mouthwash in 500ml D-PAK™ cartons across retailers in Germany and Austria in May 2023.

The milestone product entered the oral and dental care sector, where plastic remains the most frequently used material for products and packaging.

“Mouthwashes are a perfect example of everyday products that are consumed in a short period of time. Usually, they are offered in containers made of hard plastic with a long degradation time in the environment”.
Dr. Louis Bahlmann, dentist and co-founder of LUORO

“We are convinced that sustainable products will only be accepted by society if they are also user-friendly, and their added value is instantly recognizable. Thanks to our carton packaging from Elopak, even for sustainability laymen, it is easy to see how much plastic, in our case over 80%, is saved compared to conventional mouthwash bottles.”
Dr. Louis Bahlmann, dentist and co-founder of LUORO