Morrisons are squeezing out plastic bottles for cartons

Morrisons, the fourth largest supermarket chain in the UK, is introducing sustainable Pure-Pak® cartons for its 100% juice range. In just one of the ways the retailer is helping to look after the future of the planet, it is switching from plastic bottles to 1 litre Pure-Pak® Sense cartons for its range of 13 fresh juices.

Morrisons is calling the new packs ‘our clever cartons’ and launched the Pure-Pak® cartons in November 2021 across all its 497 UK stores. The wide range of fresh fruit juices that often includes seasonal varieties such as a festive Christmas Clementine and Summer Berries. The environmental benefits of the move from plastic to cartons is communicated clearly on pack as a ‘more sustainable option, with a lower carbon footprint’ and 100% recyclable but with the same great taste.

For Morrisons, the Pure-Pak® Sense carton has the features preferred by consumers for fresh products due to its premium appeal and functionality including the easy to fold lines – for more convenience when recycling. The range includes NFC varieties, fruit mixes such as white peach, mango and passion plus British classics of tomato juice and cloudy apple.