Union Cosmetic launches first D-PAK™ carton in Czechia
Union Cosmetic s.r.o., the leading manufacturer of cosmetic and home care products in the Czech Republic market is moving several of its products from plastic packaging to cartons.
The first washing gel and fabric softener products in cartons is Twister, launched in September 2024. Union Cosmetic plans to move more brands including liquid soaps to cartons to bring consumers the choice to choose everyday products with more sustainability.
Union Cosmetic was looking for a more environmentally friendly packaging option
explains Managing Director at Union Cosmetic, Vojtěch Dubec.“We were driven by the desire to be different from others. Although we are one of many manufacturers in this segment, we see the amount of plastic packaging that is produced and is still increasing every year.”
“The fundamental difference between D-PAK cartons and conventional plastic packaging in our segment is its lighter weight and lower carbon footprint compared to plastics, aluminium or glass. Cartons are fully recyclable, made from wood pulp sourced from controlled forests and contains 86% less plastic than conventional packaging.”
More products in the pipeline
The two Twister products are packaged in 1 liter cartons and are available throughout major retailers in Czechia including Globus, Norma and Metro cash and carry. Elopak supported Union Cosmetic throughout the entire process with technical support, marketing and design development. The partnership continues with plans to switch more products from plastic packaging to cartons and to introduce 500ml size cartons alongside the current 1 liter packs.
Managing Director at Union Cosmetic, Vojtěch Dubec.“We see great potential in this new type of packaging. It is great for products such as washing gels, fabric softeners or liquid soap dispenser refills. We are firmly convinced that products packaged in this way will soon become an interesting alternative for consumers who strive to be more sustainable and protect the environment.”
Vojtěch Dubec says.“Next year we will be expanding our carton family with more of our detergent products in larger cartons, 1.5 and 2L cartons so that we get closer to the volumes consumers are used to buying in plastic bottles. Working together with our Elopak colleagues we are finalizing different versions of the carton which will allow us to expand further products into more sustainable packaging. For now, thanks to the D-PAK cartons our consumers can wash efficiently, gently and with respect to the environment – clean laundry, clean planet.”