Surcare’s switch to cartons saves 85% of plastic
McBride, the leading European manufacturer of cleaning and hygiene products launches its first Surcare brand product in D-PAK™ cartons, in a switch from plastic bottles.
From its range of sensitive skin cleaning products, the Surcare non-bio laundry liquid is launching in 750ml D-PAK™ cartons. McBride has also developed a more concentrated formulation enabling the move from 980ml plastic bottles to carton and a saving a total of 85% plastic per wash.
Introduced to UK retailer shelves in August, the new Surcare carton will roll out across the major supermarket brands including Asda, Waitrose, Sainsburys and Morrisons. The move from plastic bottles to D-PAK™ cartons will generate a saving of 22.7 tons of plastic annually.
Pavan Chandra, Surcare senior brand manager for McBride“Surcare has been developed to give people who want to be sensitive to their skin peace of mind, and we wanted to give reassurances that we are serious about sustainability with our packaging,”
Pavan Chandra, Surcare senior brand manager for McBride“The shift from plastic bottles to cartons fits with our high impact product sustainability targets which include reduction in the use of plastics and responsible sourcing. We aim to offer consumers more recyclable options and as carton recycling is increasing in the UK, the D-PAK™ is the carton to take us forward.”
The Surcare brand dates back to 1989 and is formulated for sensitive skin with 0% fragrances, 0% enzymes, 0% acids or 0% dyes. The range includes fabric softener, washing up liquid, non-bio laundry washing powder, capsules and liquid. The entire Surcare range is dermatologically approved and has received the Allergy UK seal of approval.
About McBride
McBride is the leading European manufacturer of cleaning products for the domestic household and professional cleaning and hygiene markets. With trading roots dating back to 1927, McBride employs 3,400 people across 17 locations in 12 countries and sells over 1 billion products each year.
The company develops, manufactures and distributes products for both Private Label clients in the retail segment and Contract Manufacturing for established brands.
More information on Surcare.