Repackaging tomorrow
People demand more responsible choices: consumers, customers and society alike. Our future strategy aims to capitalize on the global shift away from plastic bottles.
Future ambition for accelerating profitable growth
A sustainability frontrunner, offering market leading technology in fiber-based packaging
Above market revenue growth with EBITDA margin of 15-17% achieved by 2030
A strategy focused on creating change by realizing global growth, strengthening leadership in core and reducing plastics
1 million plastic bottles are sold every minute. What if they were made from natural wood fibers instead?
We are in the business of sustainable packaging. This means reducing the world’s dependence on plastics. One pack at the time!
Through decades, we have set the standard for our entire industry, making a real difference to people – always with sustainability at the core.
Regulatory pressure is accelerating. Consumers are demanding more sustainable options. And our customers, partners and suppliers are relying on us to create solutions with them.
With market leading technology, we aim to provide consumer preferred products that leave the world unharmed for the next generations.
In doing so, we reduce CO2 emissions, protect essential commodities and enable world nutrition.
As the world is replacing plastics piece by piece, we are here to repackage the way our entire industry works.
It’s time to start repackaging tomorrow!
Three strategic priorities shape our journey towards 2030
Realize global growth potential
Accelerate growth in North America, MENA and India by bringing our products, know-how and philosophy to new, selected markets and carefully examining any further expansion areas.
Strengthen our leadership in core
Establish leadership and enable growth as sustainability frontrunner in the region. Defend market share in our traditional markets and help brands in plastic packaging to move to fiber-based options.
Leverage the plastic replacement shift
Drive the market shift from plastic to fiber-based cartons by pursuing opportunities in the in the personal and home care segments and explore other fiber-based formats than what is in our portfolio today through acquiring companies or partnering with others.
We choose this path not only because the future demands it, but because we believe that fiber is the best option for a sustainable world. Together we can take a stand, remain strong and ensure that the best packaging solutions are chosen – again and again.
